Passion Soul began with a simple belief — when passion meets purpose, meaningful experiences are created.

During the COVID period, our founder was working full-time. As the world gradually reopened, freelance opportunities in events started coming in. With every event, it became increasingly clear that creating memorable experiences and bringing joy to people was more than just work — it was a true passion.

Two people in formal attire standing on stage at an award ceremony, holding a certificate and a trophy. Behind them is a large screen displaying the text 'Singapore 40 under 40 Business Leaders – Class of 2026 presented to MS Woo Pei Shan, Passion Soul PTE LTD'. The stage is lit with spotlights, and there are stage lights on the floor near the front.
A Venn diagram with three overlapping circles labeled 'Creative & Engaging Experiences,' 'Passion-Driven Service,' and 'Complete Event Solutions.' The center where all three overlap is labeled 'Passion Soul' with the description 'Memorable, Seamless, Impactful Events.' The 'Creative & Engaging Experiences' circle includes 'Interactive Shows, Workshops, Activities,' the 'Passion-Driven Service' circle includes 'Reliable & Award-Winning,' and the 'Complete Event Solutions' circle includes 'Decor, Rentals, Food Stations.'

As more opportunities came along, balancing a full-time career and freelance event work became increasingly challenging. Taking frequent leave and trying to manage both paths eventually raised an important question: Should passion remain a side pursuit, or should it become something bigger?

Like every new journey, there was uncertainty and fear. Questions such as “Can this really work?” naturally surfaced. But there was also a different perspective — What is the worst that could happen? If the worst-case scenario was simply returning to a job, then taking a chance on a dream felt worthwhile.

With that belief, Passion Soul was founded.

What started as a passion project gradually grew into a dedicated events company focused on creating memorable, seamless and impactful experiences. Today, Passion Soul provides complete event solutions ranging from performances, fringe activities, workshops, live food stations and event setups, serving community organisations, schools, corporates, condominiums, hotels and families across Singapore.

Cartoon girl with long brown hair holding a paintbrush and a rainbow, with a pink background and sparkles.

Along the journey, we have been humbled to receive recognitions such as the Singapore SME 500 Award (2025 & 2026), Singapore 40 Under 40 Business Leaders recognition (2025 & 2026), Singapore Entrepreneur 100 Award (2025), Company of Good – 2 Hearts (2026–2028) and the ESBN Asia-Pacific Green Deal for Business Silver Award (2025), reflecting our commitment to excellence, innovation and sustainability.

Looking back, starting Passion Soul remains one of the best decisions we have ever made. More than organising events, we believe in bringing people together, creating joy, and turning moments into memories that last.

- Pei Shan, the Passion Soul